From Biel With Love

Swatch has released a new lineup of Bond-inspired watches covering six of the franchise’s most iconic movies. The films that get the Swatch treatment are: Dr. No, On Her Majesty’s Secret Service, Moonraker, Licence To Kill, The World Is Not Enough, and Casino Royale.


Swatch Group has released previous Swatch watches in partnership with the James Bond films, as well as a number of other collaborations through their subsidiary, Omega. Maybe the most memorable collaboration within Swatch, the company released a briefcase with 22 watches inside, all inspired by Bond villains.

The current lineup includes a watch representing a movie from each specific Bond’s reign:

Sean Connery: Dr. No

George Lazenby: On Her Majesty’s Secret Service

Roger Moore: Moonraker

Timothy Dalton: Licence to Kill

Pierce Brosnan: The World Is Not Enough

Daniel Craig: Casino Royale


All watches come in boxes that are shaped like VHS cases and tapes indicating which Bond movie the watch references. The Licence to Kill and Casino Royale watches are made in 34mm and are priced at 95 USD. The Dr. No, On Her Majesty’s Secret Service, Moonraker, and The World Is Not Enough watches are made in 41mm and are priced at 105 USD.

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