After the recent news of Watchmas being tentatively rescheduled for August 28th, Geneve Watch Days has announced that it has rescheduled its event for the 26th through the 29th of the same month. The event was organised in response to cancellations of watch fairs due to the Coronavirus as well as due to restrictions the Swiss government put in place to help combat the spread of the virus. As conditions worsened, the new concept for a watch fair had to be cancelled as well.
This rescheduled event in August will feature Bulgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie., Max Büsser and Friends (MB&F), Ulysse Nardin, and Urwerk. All these companies were part of the initial announcement of a new watch fair and were instrumental in helping to organize the event. This fair will distinguish itself from past watch fairs in that each brand will use their own boutiques as well as other locations in Geneva to set up their individual brand displays. A central concierge will be set up in Geneva to assist with coordinating appointments with each individual brand. In addition to the in-person events, there will be an online site available as well to allow those who can’t attend in person to still see what’s going on regarding new watch releases.
This announcement also comes on the heels of Kering restarting work a number of weeks back at their Girard-Perregaux and Ulysse Nardin manufacturers in a limited capacity. Stay tuned for more news, but for watch fans everywhere this Geneva Watch Days announcement is a bit of good news and something to look forward to where there should be some interesting new watches being released.