Love them or hate them, there’s no denying that Hublot continues to rise in popularity. Hublot, through the bringing in of Jean-Claude Biver, transformed from a company that was floundering in the early to mid 2000’s to the ever-growing brand that we know it to be today. Speaking of growth, Hublot’s presence in Texas will soon be expanding. While Hublot watches are also sold via their authorized dealers, Hublot currently has two boutiques in Texas, one at Northpark Mall in Dallas and another at The Galleria in Houston. These two locations will soon be joined by a boutique in Austin, Texas, that is scheduled to open at some point in 2022.
To commemorate their growing ties with the state, Hublot has released a Texas edition of their Big Bang, named the Big Bang Camo Texas, which will be offered in a total of 25 individually-numbered pieces. A state the size of Texas definitely deserves to finally receive some attention from watchmakers, so hopefully this trend continues. To help celebrate the launch of the new model, Hublot invited Dallas Cowboys linebacker, Micah Parsons, to spend some time with the new watch. This partnership only seems natural, as Hublot has previously partnered with the Cowboys to create a series of Cowboys-themed Hublot watches.
The watch itself has a 44mm wide case, made of matte dark blue ceramic, with a blue camouflage dial. The blue camouflage pattern continues down through the rubber strap the watch is on. Hublot states that the colour blue was chosen partly because it’s one of the three colours of the Texas state flag and partly to be reminiscent of the bluebonnet flowers that are native to the state. They go on to state that the camouflage pattern was chosen for so much of the watch as it’s symbolic of the adventurous and outdoor spirit that Texas is known for. The red of the seconds hand on the dial is also a small nod to the state flag, but the biggest nod to Texas on the dial of the watch is the lone star at the 12 o’clock position, a reference to Texas’ nickname as “The Lone Star State”. Inside the watch is Hublot’s HUB4100 automatic chronograph movement, which possesses a power reserve of 42 hours and beats at 4Hz. The sapphire caseback references the colours of Texas’ flag; just south of the crystal you’ll find where each watch is individually numbered.
It’s nice to finally see a watchmaker doing a special version of a watch with Texas in mind, as it is such a large watch market that tends to go relatively unnoticed. I really would have liked to have seen Hublot make a watch more reminiscent of the Texas flag though, rather than so much blue with tiny Texas accents. Something in between this watch and the one that Hublot created recently for their partnership with Alex Ovechkin, the Russian hockey player for the Washington Capitals, would’ve been nice. That specific model incorporated the Russian flag’s colors of white, blue, and red in a much more obvious way. If the same colors had been used as Ovechkin’s Big Bang Unico, but just fit into a Big Bang and toned down just a little bit, I think that would have been much more fitting for a Texas special edition. Either way, I’m just glad to see a watch finally being created with Texas in mind. I will say I do like the box it comes in… it takes the display “porthole” box that Hublot is known for and combines it with the Texas flag very nicely. Based on Hublot’s history of creating watches for different locations across the globe, there’s a chance that this could be the first in a series of Texas edition watches by Hublot in the years to come.
The Hublot Big Bang Camo Texas is priced at 18,000 USD and is limited to a total of 25 pieces.