Vacheron Constantin has signed a lease agreement with Dallas’ Highland Park Village to open up a boutique in the center and reintroduce the brand to the city. This new location will be the second Vacheron boutique in Texas. Although the exact location for the boutique within the shopping center has yet to be announced, based on current openings and overall space needed, I would assume Vacheron would be going in next to Van Cleef & Arpels on the same side as Rolex, Panerai, and Bistro 31.
Highland Park Village has been the premier shopping destination in Dallas since its opening in 1931. Having been declared a National Historic Landmark in 2000, Highland Park Village was the United States’ first self-contained shopping center. With its many high-end boutiques and great restaurants, Highland Park Village is essentially the Texas version of Rodeo Drive.
With this announcement of Vacheron’s arrival, the total number of watch brands available in Highland Park Village will rise to ten with Rolex, Audemars Piguet, Cartier, Panerai, Van Cleef, Harry Winston, Hermès, Chanel, and Ralph Lauren being the others available. Eleven, if we count Tom Ford.
As stated previously, this will be Vacheron’s second Texas boutique, the other being the Vacheron Constantin boutique that is part of Zadok’s at Post Oak in Houston. In addition to the boutiques, Vacheron’s parent company, Richemont, has their U.S. service center in Fort Worth. When including Vacheron, Richemont will now have four of their brands located in Highland Park Village, with Cartier, Panerai, and Van Cleef being the other three.
I wouldn’t be surprised to see Richemont further expand their offerings in Highland Park Village. As A. Lange & Söhne is no longer available at Watches of Switzerland at Legacy West (formerly Timeless Luxury), there is currently no Lange authorized dealer in Dallas. If I had to make an early prediction for 2024, I’d expect to see a Lange boutique announced for Highland Park Village.
Coming back to Vacheron, the last Dallas location that was an authorized dealer for Vacheron was Eiseman Jewels at Northpark Center. With the opening of Audemars Piguet in 2020 and the planned Vacheron boutique, the only “holy trinity of watchmaking” member that won’t be present in the center will be Patek Philippe. The trinity is completed close by though, as Patek Philippe is sold through De Boulle, located approximately one mile north of Highland Park Village.
We will update this article when there is a concrete date set for Vacheron’s opening, but as of now they should be open by the end of 2023.
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