Geneva Watch Days, a relatively new trade show that has now existed since 2020, will take place this year from August 29th to September 2nd in Geneva, Switzerland. Having started with eight founding brands (Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk), the show this year will be the largest yet with almost 40 participants. The following is the official description of the event:
“The official inauguration, in partnership with the Canton and City of Geneva, will kick off the festivities Tuesday, August 29. Then, from Wednesday, August 30, the pavilion will open to the public daily until Saturday, September 2, where visitors can discover the participating brands’ latest novelties, all arranged by theme. Free guided tours are available every afternoon for anyone interested in gaining additional insight into the world of fine watches. These tours will begin at the pavilion and travel to various brands’ boutiques and showrooms, where guests will receive a warm welcome. On Saturday, September 2, the salon opens its doors to the public with free admission, educational activities, and celebrations.”
The companies exhibiting this year will be Angelus, Armin Strom, Arnold & Son, Artime, Bausele, Bianchet, Breitling, Bulgari, Byrne, Claude Meylan, Corum, Czapek & Cie., De Bethune, Doxa, Frederique Constant, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., Hautlence, HYT, Jacob & Co, Konstantin Chaykin, Krayon, Laurent Ferrier, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, Oris, Perrelet, Phillips (in assoc. with Bacs & Russo), Raketa, Reservoir, Ressence, Singer, Trilobe, Ulysse Nardin, and Urwerk. In bold are the brand releases I’m most excited for.
According to GWD: “Geneva Watch Days is a decentralized and self-managed multibrand watch event during which you will discover brands’ novelties in their individual showrooms.” Showrooms will be open throughout the event from 9am to 6pm as all participating brands exhibit across the city of Geneva. Maybe the neatest location will be that of Armin Strom, who will be showing their new watches aboard the “Armin Strom Boat”, located at Quai du Mont-Blanc 31 (Port Wilson), 1201 Genève.
Throughout the event, Wei Koh, founder of Revolution watch magazine, will host the following panels that are open to the public at the Geneva Watch Days Pavilion, Rotonde du Mont Blanc:
- August 29th, 4pm: Watch Industry’s Greatest Brand Builders
- August 30th, 1.30pm: International Stars of Independant Watchmaking
- August 30th, 4.30pm: Legends of Independant Watchmaking
- August 31th, 1.30pm: Most innovative retailers
- August 31th, 4.30pm: Influencers, Innovators and Disruptors
- September 1st, 4pm: Watchmaking Rising Stars
Additionally, on September 2nd at 11am, there will be a special brunch open to the public where you can test your knowledge about the watch industry with the Fondation de la Haute Horlogerie (FHH) as you’re asked questions from the FHH Certification exam, and there are supposedly prizes as well!
To everybody attending Geneva Watch Days 2023, WMWB hopes you have a great time and a safe trip, to everyone not able to make it, we’ll be covering out favorite new releases from the event here on WMWB! To receive updates, make sure you’re subscribed either through our email newsletter signup at the bottom of this page or are following us at @WatchMeWatchBlog on Instagram!