In 2003, we got Omega’s first Snoopy model with the Speedmaster Professional Snoopy Award watch. In 2015, we got the Snoopy 2, the Omega Speedmaster Apollo 13 Silver Snoopy Award watch to commemorate the 45th anniversary of the Apollo 13 mission. In 2020, the Snoopy 3 came into being with the Omega Speedmaster Silver Snoopy Award 50th Anniversary. Snoopy watch hype would then reach its peak in 2021 and a bit of 2022 with there being massive demand for the Snoopy 3, while prices for a Snoopy 2 went to the moon. Yesterday, Omega and Swatch gave us the Snoopy 4: The Omega x Swatch Moonswatch Mission to the Moonphase.
Alright, well maybe this isn’t the Snoopy 4, as it’s a collaborative watch with Swatch, but I think it at least gets to be called the Snoopy 3.5. This watch comes after Swatch’s success with its debut of the MoonSwatch with Omega back in March of 2022 and Scuba Fifty Fathoms with Blancpain in September of 2023, both brands that are part of the Swatch Group. There have been rumors for a few months that Swatch might release a Snoopy MoonSwatch variant. It would’ve seemed very hard to believe a couple years ago, but with MoonSwatch hype cooling off, it seems like Swatch decided to break the “in case of emergency” glass and make this move to pump interest back up. While the initial hype in March of 2022 doesn’t seem to have been replicated, this release has definitely has gotten a lot of eyes back on Swatch.
Omega releases this new model, officially called the MoonSwatch Mission to the Moonphase, in an all white bioceramic case. The watch definitely follows in the design footsteps of the Snoopy 2, although opting to go with even more white coloring for the indices and bezel. It comes fitted on an all white Omega x Swatch Speedmaster MoonSwatch strap. The text on the strap says “Mission to the Moon”, although you’d think they might change it to “Mission to the Moonphase” for this one. Like pretty much all MoonSwatch models, this one would look much better on almost any other strap than the one Swatch gives you. I’m sure lots of aftermarket strap companies love Swatch for this reason.
All previous MoonSwatch models have featured chronograph complications exclusively, but this is the first model to feature a moonphase as well. The moonphase takes over the 2 o’clock sub-dial position and has two apertures to show the phase. With how small the moonphase is, the dual apertures should help to still be able to see the moonphase most of the time when an hour or minute hand might otherwise cover only a single aperture moonphase. In order to set the moonphase, you pull the crown out two positions and press the bottom chronograph pusher. Holding it pressed in briefly will progress the moonphase somewhat slowly, but if you hold it for a few seconds, it will start moving the moonphase in larger segments. Once you’re near where you want to be, you can release the pusher, and then press it in again in shorter increments to get the moonphase moved exactly where it should be.
Turning to the fun part: the Snoopy accents. Unlike the official Omega Speedmaster Snoopy models, the Snoopy references on this one are more subtle. Unless you’re looking at the watch up close, most people would never know. The easiest one to see is the coloring of the watch. There isn’t a single thing about the entire exterior of this watch that isn’t black or white to match Snoopy, as the watch is mad out of white bioceramic instead of steel. Next, the moonphase features Snoopy with Woodstock on a little moon. When lit up under a blacklight, the hands and indices will light up in green lume and hold a luminous charge; The moons and little starts will light up in blue lume, but will not hold a charge without the blacklight. On the covered part of the moonphase, the text “I CAN’T SLEEP WITHOUT A NIGHTLIGHT!”, what Snoopy says to explain him sleeping on top of his doghouse under the moonlight, will also show up in blue. So the moons, stars, and text will light up, I’d assume, only under a blacklight. If Snoopy is hard to see though, the text is nearly impossible to read due to how small it is… and you’d just have to trust me that Woodstock is there, unless looking at the moonphase under magnification. Still, they’re nice touches and little Easter eggs that make the watch fun. Lastly, we turn to the case back. Swatch usually puts uses the planet or moon the watch is supposed to be in reference to as the battery cover on the back of the watch. For this Mission to the Moonphase model, we get a moon with a little paw print on it, letting us know that Snoopy was there. I’m viewing this as a reference to the Snoopy 3’s case back where Snoopy is in a rocket ship heading to the moon. The new Snoopy Swatch model lets us know he made it there safely.
I wish the moonphase could have been a little larger, but overall I really like this watch and this will likely wind up being easily the most sought after non-limited MoonSwatch model. As long as someone puts a decent strap on it, this is a very wearable, good-looking watch. The subtle Snoopy theming is fun, not overdone, and makes for a welcome addition to the Snoopy line of Omega watches… even if it isn’t a full-fledged Speedmaster.
The Omega x Swatch MoonSwatch Mission to the Moonphase (I’m calling it the Snoopy 4 or Snoopy 3.5) is available at select Swatch stores globally and is priced at 310 USD.